For those you who don’t already know this, Santa Rosa Strength and Wellness has a new product in stock that we think you should try. Mega Multi 100 is the only whole food multivitamin available with the 100% Organic USDA certification and is completely excipient and chemical free. Why is this important and why would we go to such great lengths to carry this product, you might ask?
Excipients are substances that are used in the manufacture of a product which are known to have adverse health effects. They are used most commonly as:
Antiadherents
Antiadherents are used to reduce the adhesion between the powder (granules) and the punch faces and thus prevent sticking to tablet punches.
Binders
Binders hold the ingredients in a tablet together.
Coatings
Tablet coatings protect tablet ingredients from deterioration by moisture in the air and make large or unpleasant-tasting tablets easier to swallow.
Disintegrants
Disintegrants expand and dissolve when wet causing the tablet to break apart in the digestive tract, releasing the active ingredients for absorption. Disintegrant types include:
- Water uptake facilitators
- Tablet rupture promoters
Fillers and diluents
Fillers fill out the size of a tablet or capsule, making it practical to produce and convenient for the consumer to use. By increasing the bulk volume, the fillers make it possible for the final product to have the proper volume for patient handling.
Flavours
Flavours can be used to mask unpleasant tasting active ingredients and improve the likelihood that the patient will complete a course of medication. Flavourings may be natural (e.g. fruit extract) or artificial.
Colours
Colours are added to improve the appearance of a formulation.
Glidants
Glidants are used to promote powder flow by reducing interparticle friction and cohesion. These are used in combination with lubricants as they have no ability to reduce die wall friction. Examples include colloidal silicon dioxide, talc, and etc.
Lubricants
Lubricants prevent ingredients from clumping together and from sticking to the tablet punches or capsule filling machine. Lubricants also ensure that tablet formation and ejection can occur with low friction between the solid and die wall.
These chemicals, which are known to cause adverse reactions in the body, have actually been approved for use under GRAS status by the FDA. This has been a source of alarm to thousands of health professionals around the world yet has failed to sway the typical American consumer. We feel that one should take all the steps possible to avoid eating chemicals, as they are very likely a major contributor to disease.
Very recently there has been some press on studies pointing to the dangers of taking vitamin supplements. Make no mistake, we at Santa Rosa Strength believe that taking synthetic vitamins is just as bad as taking any other chemical or drug. It is for this reason that we spent 2 years researching and sourcing the only multivitamin we could find that not only was chemical free, but also has reached a level of organic certification currently unmatched by any other multi. Mega Multi 100 is not the only multivitamin; just the best.
If you are currently taking a multivitamin, please try Mega Multi 100 which is available at Santa Rosa Strength. You don’t have to eat chemicals if you don’t want to. If you are experiencing ill health and feel that taking a multivitamin is right for you, you won’t find a better one anywhere.
If you are not sure if your multivitamin has any chemicals or synthetic vitamins in it, bring in your bottle and we will help decipher the confusing and often misleading labeling.


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June 4, 2009 at 7:00 pm
Kathleen Rhodes
Great article – didn’t know there are so many “excipients!”